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Número de registros utilizados en: 50

001 - CONTROL NUMBER

  • control field: 1849

035 ## - SYSTEM CONTROL NUMBER

  • System control number: (janium) 2015

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20170302141606.0

998 ## - Creación o creador

  • a: BATCH
  • b: 20110926
  • c: ealvarez
  • d: 20111128
  • z: janium

003 - CONTROL NUMBER IDENTIFIER

  • control field: DLC

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 100804i| anannbab| |b ana ||| d

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

  • LC control number: sh 85081333

040 ## - CATALOGING SOURCE

  • Original cataloging agency: DGB/UNAM
  • Language of cataloging: spa
  • Transcribing agency: DGB/UNAM
  • Modifying agency: DGB/UNAM

053 #4 - Clasifiación LC

  • Classification number element--single number or beginning number of span: HF5410
  • Classification number element--ending number of span: HF5417.5

150 ## - Término temático

  • Topical term or geographic name entry element: Mercadotecnia

360 ## - COMPLEX SEE ALSO REFERENCE--SUBJECT

  • Explanatory text: la subdivisión
  • Heading referred to: Mercadotecnia
  • Explanatory text: bajo tipos de materia prima, productos, servicios e instituciones que proveen productos o servicios

450 ## - Termino no aceptado

  • Topical term or geographic name entry element: Marketing

450 ## - Termino no aceptado

  • Topical term or geographic name entry element: Bienes de consumo
  • General subdivision: Mercadotecnia

450 ## - Termino no aceptado

  • Topical term or geographic name entry element: Teoría del mercado

450 ## - Termino no aceptado

  • Topical term or geographic name entry element: Mercadeo

450 ## - Termino no aceptado

  • Topical term or geographic name entry element: Mecanismo de la distribución

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Administración industrial

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Mercados de accesorios

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Ventas

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia de asociaciones

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia de servicios bancarios

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Productos de marca registrada (Mercadotecnia)

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Agrupación (Mercadotecnia)

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Referencias de negocios

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia eclesiástica

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Color en mercadotecnia

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Comunicación en mercadotecnia

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia comparada

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Análisis conjunto (Mercadotecnia)

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Clubes de clientes

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Programas de lealtad al cliente

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Ayudas al distribuidor

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia directa

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Educación distributiva

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercado de exportación

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia gubernamental

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercado verde

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia industrial

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercado institucional

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia interactiva

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia en Internet

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Segmentación del mercado

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Merchandising

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Neuromarketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Periodicos
  • General subdivision: Circulación

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia sobre demanda

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Distribución física de mercancias

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia de lugares

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Preventa

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Fijación de precios

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Códigos de productos

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Demostraciones de productos

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Diferenciación de producto

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Ciclo de vida de los productos

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Profesiones
  • General subdivision: Mercadotecnia

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Relaciones de mercadotecnia

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Comercio minorista

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia retro

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Administración de ventas

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Promoción de ventas

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Muestras (Comercio)

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Olor e mercadotecnia

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Industrias de servicio
  • General subdivision: Mercadotecnia

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia en pequeñas y medianas empresas

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercadotecnia social

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mercado blanco

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Venta vinculada (Mercadotecnia)

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Tiempo de mercado (Productos nuevos)

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Mujeres en mercadotecnia

670 ## - SOURCE DATA FOUND

  • Source citation: ITAMBRB, 4 agosto:
  • Information found: catálogo electrónico (Mercadotecnia)

670 ## - SOURCE DATA FOUND

  • Source citation: UIA, 4 agosto:
  • Information found: catálogo electrónico (Mercadotecnia)

670 ## - SOURCE DATA FOUND

  • Source citation: LEMB Digital, 4 agosto 2010:
  • Information found: (Mercadeo; Teoría del mercado; Mecanismo de la distribución )

670 ## - SOURCE DATA FOUND

  • Source citation: Biblioteca del Congreso (Estados Unidos), 4 agosto 2010:
  • Information found: catálogo electrónico (Marketing)

750 #0 - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM

  • Topical term or geographic name entry element: Marketing
  • Record control number: sh 85081333

942 ## - KOHA INTERNAL USE

  • Koha auth type: TOPIC_TERM
  • Universidad del Caribe
  • Con tecnología Koha