Business research methods / Alan Bryman, Emma Bell
Tipo de material:
TextoDetalles de publicación: New York : Oxford University Press, 2007Edición: 2nd edDescripción: xxxii, 786 p. : il. ; 25 cmISBN: - 9780199284986
- HD 30 .4 B9165 2007
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD 30 .4 B9165 2007 (Navegar estantería(Abre debajo)) | 1 | Tránsito | Negocios Internacionales | 021157 |
Incluye referencias bibliográficas: p. [735]-759 e índices
Business research strategies - Research designs - Planning a research project and formulating research questions - Getting started : reviewing the literature - Ethics in business research - The nature of quantitative research - Sampling - Structured interviewing - Self-completion questionnaires - Asking questions - Structured observation - Content analysis - Secondary analysis and official statistics - Quantitative data analysis - Using SPSS for Windows - The nature of qualitative research - Ethnography and participant observation - Interviewing in qualitative research - Focus group - Language in qualitative research - Documents as sources of data - Qualitative data analysis - Computer-assisted qualitative data analysis : using Nvivo - Breaking down the quantitative/qualitative divide - Mixed methods research : Combining quantitative and qualitative research - Internet research methods - Writing up business research
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