Strategic planning systems in hospitality and tourism / P. A. Phillips, L. Moutinho
Tipo de material:
TextoDetalles de publicación: Wallingford, UK : Cab International (CABI), c1998Descripción: ix, 212 p. : il. ; 24 cmISBN: - 0851992862
- 9780851992860
- TX 911 .3 .M27 P5581
Contenidos:
Resumen: "Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date, the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research."--P. [4]
The relevance of strategic planning systems -- The hospitality and tourism industry : strategic perspective -- The strategic planning process -- Strategic planning systems -- The strategic planning index -- The marketing planning index -- Designing and implementing effective strategic planning systems
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | TX 911 .3 .M27 P5581 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 025124 |
Total de reservas: 0
Incluye referencias bibliográficas: p. 192-205 e índice
The relevance of strategic planning systems -- The hospitality and tourism industry : strategic perspective -- The strategic planning process -- Strategic planning systems -- The strategic planning index -- The marketing planning index -- Designing and implementing effective strategic planning systems
"Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date, the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research."--P. [4]
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