Incluye referencias bibliográficas e índice

Role of research in international marketing -- An international marketing manifesto / Czinkota, Michael R. and Iikka A. Ronkainen -- The remarkable performance of international markeing in the second half of the 20th century / Czinkota, Michael R. -- Freedom and international marketing : Jani Joplin's candidacy as patron of the field / Czinkota, Michael R. -- Academic freedom for all in higher education : the role of the general agreement on trade in services -- International information cross-fertilization in marketing : an empirical assessment / Czinkota, Michael R. -- Trends and indications in international business : topics for future research / Czinkota, Michael R. and Iikka A. Ronkainen -- Contemporary research trends in international marketing : the 2000s / Kotabe, Masaaki and Crystal X. Jiang -- Competition from emerging markets -- Dynamic capabilities , government policies, and performance in firms from emerging economies : evidence from India and Pakistan / Malik, Omar R. and Maaki Kotabe -- A strategy tripod' perspective on export behaviors : evidence from domestic and foreign firms based in an emerging economy / Gao, Gerald Y., Janet Y. Murray, Masaaki Kotabe, and Jiangyong Lu -- Export strategies and performance of firms from emerging economies : evidence from Brazil, Chile, and Mexico / Aulakh, Preeet S., Masaaki Kotabe, and Hildy Teegen -- Institutional changes and organizational transformation in developing economies / Aulakh, Preet S. and Masaaki Kotabe -- Marketing mix -- Cognitive and affective reactions of U. S. consumers to global brands / Dimofte, Claudiu V., Johny K. Johansson -- Entering the Japanese market : a reassessment of foreign firms entry and distribution strategies / Czinkota, Michael R. and Masaaki Kotabe --Exploring robust design capabilities, their role in creating global products, and their relationship to firm performance / Swan, K. Scott, Masaaki Kotabe, and Brent B. Allred -- Exchange rate pass-through and international pricing strategy : a conceptual framework and research propositions / Clark, Terry, Masaaki Kotabe, and Dan Rajaratnam -- The effect of export assistance program usage on export performance : a contingency explanation / Gencturk, Esra F. Masaaki Kotabe -- Global sourcing and supply chain management -- An analysis of the global position of U.S. manufacturing / Czinkota, Michael R. -- An evolutionary stage model of outsourcing and competence destruction : a triad comparison of the consumer electronics industry / Kotabe, Masaaki, Michael J. Mol, and Sonia Ketkar -- Outsourcing, performance, and the role of E-Commerce : a dynamic perspective / Kotabe, Masaaki, Michael J. Mol, and Janet Y. Murray -- Strategic alliance-based sourcing and market performance : evidence from foreign firm operating in China / Murray, Janet Y., Masaaki Kotabe, and Joe Nan Zhou --Emerging issues -- Positioning terrorism in management and marketing : research propositions / Czinkota, Michael R. ... [et al.] -- Foreign market entry mode of service firms : the case of U.S. MBA programs / Czinkota, Michael R. ... [et al.] -- How government can help increase U.S. export performance : testimony before the house committee on small business / Czinkota, Michael R. -- Three dimensional : the markets of Japan, Korea, and China are far from homogeneous / Kotabe, Masaaki and Crystal X. Jiang -- Multinationality and firm performance : the moderating role of R[and]D and marketing capabilities / Kotabe, Masaaki, Srini S. Srinivasan, and Preet S. Aulakh

Fondos PIFI Compra 110824 624.38