Handbook on tourism product development
Tipo de material:
TextoDetalles de publicación: Madrid : World Tourism Organization (UNWTO), c2011Edición: 1st edDescripción: 140 p. : tablas ; 29 cmISBN: - 9789284413959 (UNWTO)
- 9789299005903 (ETC)
- OMT. Organización Mundial de Turismo
- European Travel Commission
- G 155 .A1 H35
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G 155 .A1 H35 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 029256 |
Incluye referencias bibliográficas: p. 139-140
Definition, influences and determinants -- Fundamentals and principles of tourism product development planning -- Steps in the process -- Guidelines on the model approach to tourism product development -- Destination variations -- NTA/NTO survey findings and conclusions
"Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets out best practice examples and benchmarks by which destinations can assess their own product development system and methods."--P. [4]
Fondos PIFI Compra 120828 1314.00
