Understanding brazilian outbound tourism : what the brazilian blogosphere is saying about Europe / World Tourism Organization
Tipo de material: TextoDetalles de publicación: Madrid : World Tourism Organization (WTO) ; Brussels : European Travel Commission (ETC), c2013Edición: 1st edDescripción: iv, 62 p. : il., gráficas ; 29 cmISBN:- 9789284415229 (UNWTO)
- 9789299006665 (ETC)
- OMT. Organización Mundial de Turismo
- European Travel Commission
- G 155 .B73 U53
Contenidos:
Introduction -- Aim and relevance of the study -- Brief market overview -- Netnography-Methodological approach -- Profile of the Brazilian internet and social media user -- General themes among Brazilian travellers -- General trends -- Infrastructure trends -- Special interest trends -- Influencers -- Europe-specific theme among Brazilian travellers -- Themes and trends -- Annoyances -- Delights -- Product types -- City awareness -- Main hubs for Brazilian travel in Europe -- Highlights -- Conclusions -- General conclusions and recommendations -- Europe's unique selling points
Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala | Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G 155 .B73 U53 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 033988 |
Total de reservas: 0
Incluye bibliografía: p. [61]-62
Introduction -- Aim and relevance of the study -- Brief market overview -- Netnography-Methodological approach -- Profile of the Brazilian internet and social media user -- General themes among Brazilian travellers -- General trends -- Infrastructure trends -- Special interest trends -- Influencers -- Europe-specific theme among Brazilian travellers -- Themes and trends -- Annoyances -- Delights -- Product types -- City awareness -- Main hubs for Brazilian travel in Europe -- Highlights -- Conclusions -- General conclusions and recommendations -- Europe's unique selling points
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