Handbook on E-marketing for tourism destinations : fully revised and extended version 3.0 / World Tourism Organization, European Travel Commission
Tipo de material:
TextoEditor: Madrid : Brussels : World Tourism Organization (WTO) ; European Travel Commission (ETC), ©2014Edición: 1a ediciónDescripción: xxv, 407 páginas : ilustraciones, gráficas ; 29 x 21 centímetrosTipo de contenido: - texto
- sin medio
- volumen
- 9789284415748 (UNWTO)
- 9789299006702 (ETC)
- International Union of Official Travel Organizations. European Travel Commission
- OMT. Organización Mundial de Turismo
- G 155 .A1 H23617 2014
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G 155 .A1 H23617 2014 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo | 037891 |
Navegando Biblioteca Antonio Enriquez Savignac estanterías, Colección: COLECCIÓN RESERVA Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
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| G155.A1 H23617 Handbook on tourism forecasting methodologies | G155.A1 H23617 Handbook on tourism forecasting methodologies | G155.A1 H23617 2008 Handbook on E-marketing for tourism destinations | G 155 .A1 H23617 2014 Handbook on E-marketing for tourism destinations : fully revised and extended version 3.0 / | G 155 .A1 H23617W Handbook on tourism destinations branding / | G 155 .A1 H35 Handbook on tourism product development | G 155 .A1 H355 2006 The geography of tourism and recreation : environment, place, and space / |
Incluye referencias bibliográficas: páginas [389]-407
"The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and email marketing. It also includes valuable information on how to use e-marketing as a way to collaborate with the travel trade and the media alongside recommendations for crisis communication. In view of the rapid expansion of new technologies in the tourism sector, the Handbook also provides practical information on latest trends and developments in mobile marketing and social media, as well as detailed insight into the measurement of effective e-marketing strategies using the latest technologies. It further outlines current best practices in the field of destination e-marketing and provides destination marketers with a legal framework for their online marketing activities." -- P. Web editorial
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