Understanding Russian outbound tourism : what the Russian blogosphere is saying about Europe / World Tourism Organization (UNWTO), European Travel Commission (ETC)
Tipo de material:
TextoProductor: Madrid España : Distribuidor: World Tourism Organization (UNWTO) ; Productor: Brussels, Belgium : Distribuidor: European Travel Commission (ETC), Fecha de copyright: ©2015Edición: 1a ediciónDescripción: 88 páginas : ilustraciones, gráficas, mapas, fotografías en byn ; 30 x 21 cmTipo de contenido: - texto
- sin medio
- volumen
- 9789284416707
- 9789299006757
- G 154 .9 R95 U55 2015
Contenidos:
Resumen: "This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on 'netnographic' research -- or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel planning and segments, through the analysis of online blogs, posts and Internet searches, to provide tips on tapping the world's fourth largest outbound tourism market."--WTO website.
Introduction -- Russian "travel tribes" -- The planning phase -- General travel themes -- Europe-related travel themes -- Conclusions and recommendations
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G 154 .9 R95 U55 2015 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 040920 |
Total de reservas: 0
Introduction -- Russian "travel tribes" -- The planning phase -- General travel themes -- Europe-related travel themes -- Conclusions and recommendations
"This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on 'netnographic' research -- or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel planning and segments, through the analysis of online blogs, posts and Internet searches, to provide tips on tapping the world's fourth largest outbound tourism market."--WTO website.
Turismo Sustentable y Gestión Hotelera
NUEVOSTURISMO
