Handbook on marketing transnational tourism themes and routes / World Tourism Organization
Tipo de material:
TextoProductor: Madrid : Distribuidor: World Tourism Organization (WTO); Productor: Brussels, Belgium : Distribuidor: European Travel Commission (ETC), Fecha de copyright: ©2017Descripción: 224 páginas : ilustraciones, gráficas, mapas, fotografías en byn ; 29 x 21 cmTipo de contenido: - texto
- sin medio
- volumen
- 9789284419159
- World Tourism Organization
- European Travel Commission
- G 156 .5 M34 H23 2017
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G 156 .5 M34 H23 2017 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 040532 |
Incluye referencias bibliográficas: páginas [217]-224
Section 1 Global and European overview of themed tourism and tourism routes -- Chapter 1 Exploring and defining key concepts -- Chapter 2 Tourism, themes and experience -- Chapter 3 Making theme-based tourism transnational -- Chapter 4 Six types of transnational themed tourism -- Chapter 5 European mapping of transnational theme-based tourism -- Section 2 A practical guide to developing transnational themed routes -- Chapter 6 Planning and preparation -- Chapter 7 Targeting the customer -- Chapter 8 Developing the product: the keys to success -- Chapter 9 Taking it to market -- Chapter 10 Further case studies
"This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal." -- P. web OMT
TSyGH
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