Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru
Tipo de material:
TextoProductor: New York : Distribuidor: John Wiley & Sons, Fecha de copyright: ©1996Descripción: ix, 239 páginas : ilustraciones ; 24 x 16 cmTipo de contenido: - texto
- sin media
- volumen
- 0471165654
- HF 6178 D78 1996
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 6178 D78 1996 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Biblioteca | 040988 |
Incluye Bibliografía (páginas 221-223) y Índice
"Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action." "To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it."--P.[4]
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